Fondazione Benetton

Tourism Communication Across Time and Space: Languages, Cultural Mediations, and Historical DevelopmentsMay 18–19, 2026 | Treviso, Fondazione Benetton Studi Ricerche, Via Cornarotta, 7, 31100, Treviso (TV). The PRIN 2020 project DIETALY (Destination Italy in Tourism Translation Over the Years) hasinvestigated how Italy has been represented, translated, and circulated as a destination for internationaltourists across languages and media over the past century. Focusing in particular on the period from the1920s to the 1950s, the project has examined the role of language and translation in shaping Italy’sinternational image during years marked by Fascism, economic crisis, and post-war reconstruction. Theanalysis has drawn on brochures, booklets, magazines, and related materials produced for English-speakingaudiences, placing institutional communication and multilingual mediation at the centre of historical inquiry.A key outcome of the project is the DIETALY database: https://pric.unive.it/projects/dietaly/home,a digital resource that systematises the metadata of a dispersed body of materials. By indexing more than 600brochures, magazines, and promotional texts, the database offers searchable and cross-referenced metadatathat support customised research across bibliographic descriptions, tourism-specific categories, languages,and genres, enabling users to trace discursive patterns and reconstruct how Italy was presented to foreignpublics. Beyond documenting Italy’s tourism promotion, the database also carries comparative potential: itopens avenues for cross-national studies and invites dialogue with similar collections relating to othercountries, particularly within Europe, where parallel historical developments shaped the internationalpromotion of national identities.Tourism studies have gained renewed significance in recent years, not only because tourism remainsa crucial economic and cultural sector but also because it offers a productive lens through which to examineprocesses of identity-making, cultural translation, mediation, and heritage communication. Understandingthese dynamics requires perspectives that bring together linguistic, historical, and media-orientedapproaches. Another area that has gained increasing importance relates to the legal frameworks and nationaland international regulatory contexts governing tourism and heritage communication, as well as theirimplications for research practices, cultural mediation, and cross-border circulation.On this basis, the conference Tourism Communication Across Time and Space: Languages,Cultural Mediations, and Historical Developments seeks to offers an opportunity to engage with theresults of the DIETALY project, to extend its questions to other national and regional contexts, and to fosterwider interdisciplinary discussion on the processes through which tourist destinations are represented,mediated, and imagined across time and space.We welcome contributions that address the historical evolution of tourism communication, withparticular attention to Europe and the Mediterranean. Proposals may explore institutional, visual, anddiscursive strategies that shaped tourism images across the 20th century, or examine how earlier practicesinformed or transitioned into later developments in tourism communication. Possible topics include (but are not limited to):● Historical perspectives on tourism communication across languages and media● Institutional tourism discourse and nation branding across time ● Heritage communication and the mediation of cultural identity● Translation and multilingual mediation in the construction of tourist destinations● The role of language professionals, mediators, and translators in tourism contexts● Archives, corpora, and methodologies for historical tourism research● Legal frameworks and regulatory contexts shaping tourism and heritage communication● National and international regulations affecting research, dissemination, and access in heritage andtourism contexts● Legal, ethical, and institutional constraints on multilingual tourism communication Submission guidelinesAbstract length: 250-300 wordsLanguage: EnglishInclude: 5 keywords + short bio (max 150 words) Presentation format: 15-minute presentation + 10 minutes Q&APlease submit abstracts through the following form: https://forms.gle/EGsY2JPD2BtHLgDDA Deadline for submission: March 15, 2026Notification of acceptance: April 1, 2026Registration: April 1-30, 2026Please note that participation is free of charge. No submission, registration, or attendance fees apply. Selected bibliographyAgorni, M., & Parini, I. (Eds.). (2025). Destination Italy in English Translation and Language over the Years(1919-1959) [Special issue]. Altre Modernità.Aliano, D. (2018). American Travel Encounters with Fascist Italy: Being in transit. In R. Scapp & B. Seitz(Eds.), Philosophy, Travel, and Place. Palgrave Macmillan (pp. 227-259)Berrino, A. (2011). Storia del turismo in Italia. Il Mulino.Cimorelli, D., & Villa, G. C. F. (Eds.). (2025). Visitate l’Italia! Promozione e pubblicità turistica 1900-1950. Silvana Editoriale.Syrjämaa, T. (1997). Visitez l’Italie: Italian state tourist propaganda abroad, 1919-1943: Administrativestructure and practical realization. Turun yliopiston julkaisuja.Zuelow, E. G. E. (2022). Tourism, Nations, and ationalism. In E. G. E. Zuelow & K. J. James (Eds.), TheOxford Handbook of Tourism History. Oxford University Press. CfP final conference DIETALY [updated]