Communicating Medical Science in the Digital Age: Culture, Knowledge, Expertise, Practices
edited by G. Tessuto, S. M. Maci, M. J. Zerbe, Cambridge Scholars, June 2025
The rapid development of the Internet and social media platforms has
transformed the landscape of medical science communication where a
variety of societal stakeholders, including the research academy,
healthcare professionals, policymakers, and patients, increasingly turn to
the readily usable functionalities of online information and knowledge
platforms. This transformation has had a significant impact on digital
communication within the medical academy and the healthcare sector as
a whole. Opportunities are spawning an increasingly diverse digital
ecosystem of less formal practices of medical scholarly communication
on web and social media platforms (research blogs, tweets, newspaper
articles, press interviews, ResearchGate, WikiPathways, info-graphics
and video-abstracts), making the scientific process more democratic and
responsive to societal needs and fostering ‘open’, rapid scientific
communication between researchers, citizens, and other societal actors.
This book brings together academics and practitioners from the area of
linguistics and other fields to critically discuss and rethink emerging
trends and variations in medical science communication models where
culture, knowledge, expertise, and identity are played out, contributing to
the discursive study of texts and genres that matter to internal and external
processes and practices of medical science communication
This book is part of a series. View the full series, “Medical Discourse and Communication”, here.
ISBN: 1-0364-4566-6
ISBN13: 978-1-0364-4566-9
Pages: 398
Cambridge Scholars Publishing